The UK’s leading shower tray manufacturer JT has extended its shower tray product offering with the new Naturals by JT. The recently launched range takes inspiration from iconic Yorkshire landscapes, responding to the bathroom trend for natural textures and colour schemes to achieve ultimate luxury design.
The range taps into the continued desire for utilising colour within the bathroom, which continues to perform commercially, be that for enclosures, brassware or how it’s accessorised, elevating the overall look and feel. The Naturals tray comes in four contemporary colourways Flamborough White, Malham Grey, Runswick Cream and Howarth Black, all of which are inspired by Yorkshire’s quintessential landscapes and tones.
By expanding upon the current range offering, JT is opening up the product to more of the market and helping retailers by providing a pallet of colours, so the consumer is no longer restricted to choosing a white tray when designing their bathroom. The stone-effect collection parallels the trend for stone style finish, which has been popular in Europe for some time and JT has witnessed this increased demand through the Softstone by JT range.
The trays, which are manufactured from the JT headquarters in Yorkshire, include a fast-flow one-piece 90mm waste that incorporates a hairtrap for easy cleaning. Optional colour-matched waste covers are available, to help create a seamless look.
Available in 27 size options including square, rectangle, quadrant, and installed flat-to-floor, the Naturals tray is said by the company to offer a spa-like design. The products come with a 25-year guarantee and are available to retailers immediately.
John Schofield, JT’s Sales and Marketing Director, commented: “We are excited to be expanding our shower tray range, and it’s fantastic to be paying homage to stunning Yorkshire locations, reflecting our heritage and where these products are made, Yorkshire!
"The new Naturals by JT range of products was conceived as we wanted to reignite our former Naturals brand name that still has a lot of support within the market, particularly among retailers and showrooms. The landscape-inspired style of the Naturals range elevates the bathroom to truly achieve the ultimate luxury bathroom design.”
Naturals by JT is available now to buy from www.just-trays.co.uk/products/naturals-by-jt