PJH has announced the launch of new Spring/Summer bathroom products, highlighted in its latest brochure, and supported by a range of ‘First Choice’ customer sales and service enhancements for the distributor’s evolving Bathrooms to Love brand. As part of ongoing investment and development of its Bathrooms to Love brand, PJH says it continues to work with its customers in delivering regular on-trend product launches, backed with a package of sales, marketing and service benefits.
This April sees the launch of the latest Bathrooms to Love product collections. Showcasing some of the latest bathroom trends within the furniture, sanitaryware, showering, brassware and heating categories, PJH is also announcing new price reductions across the portfolio – some as low as an average of -12% (sanitaryware) and -8% (enclosures), which is great news for stockists.
The product launches will be supported with new retailer sales tools, including an updated Virtual Showroom, new product QR codes (giving access to Augmented Reality), and engaging new product videos. A new Bathrooms to Love social media brand campaign has also commenced aiming to inspire and engage with the end-customer, leading them directly to the website ‘Showroom Finder’ to locate stockists throughout the UK.
Retail showroom support continues with access to refreshed branded POS material, new display deals, a new 340-page consumer brochure with gold foil heart-themed front cover (pictured), and the recently launched Bathrooms to Love BOND, which promises to provide online price protection for retailers by preventing Bathrooms to Love products from being sold like-for-like via e-commerce websites.
Kimberley Cooper, head of marketing & product, PJH, commented: “All the investment and resources we continuously plough into our growing Bathrooms to Love brand share a common goal of aiming to help make our customers’ businesses a success. Ongoing customer feedback and research all contribute to the brand’s changing dynamics and we continue to work in partnership with our retailers to drive the Bathrooms to Love brand forwards. The Bathrooms to Love retailer package isn’t just about product launches – it offers a comprehensive suite of sales and service benefits and we strive to exceed customer expectations – always!”
