Kaiser Appliances UK hosted an event on 26th April to open its flagship showroom in the heart of Chelsea, London. The new showroom, which is located on the King’s Road, boasts an extensive range of appliances from the brand’s distinctive product ranges. It will be used to offer both virtual and in-house product training for prospective retail partners, and will also provide a place for consumers to see products from the portfolio.
To celebrate the opening of the showroom, the Kaiser team held a press reception, which included a ribbon cutting ceremony to officially open the showroom by UK MD, Nikita Loginov, pictured centre. The team was then joined by retailers from across the UK for tours of the showroom and to learn more about the opportunities available from Kaiser. Guests were treated to an insight of the Grand Chef built-in electric oven (EH 6306 R), using its air fryer technology, while also being served canapés and refreshments as they explored the collection of appliances on display.
Nikita Loginov said: “We are delighted to officially open the doors to our brand new showroom in Chelsea, and on behalf of the Kaiser team, I would like to say a huge thank you to everyone who joined us to celebrate the occasion. It was a hugely successful event and we look forward to welcoming both retailers and consumers to our showroom, where they can explore and experience our products, and retailers can receive in-depth product training... Now that our showroom has opened, we have many more exciting plans for the UK, including a brand-new range that will be launching later in 2023.”
Kaiser was established in Germany in 1995 by engineer Andrei Friedmann and, following success in over 15 different countries across Europe and Africa, the brand was introduced to the UK in 2022. The company’s portfolio offers six product ranges: Empire, Art Deco, Belle Epoque, La Perle, Avantgarde Pro and Grand Chef.