The Euronics Showcase returned to the NEC, Birmingham in April with much anticipation. The members-only event run by Combined Independents Holdings (CIH), which is part of European buying group Euronics, attracted record numbers and proved a key place for CIH members, Euronics agents and suppliers to meet.
Showcase was the launch platform for Euronics’ new e-commerce solution, which has the ability to share a wider range of members’ stock, offers and services to consumers. The site shows offers for all available products for delivery to the customer’s location, once they have entered their postcode. By offering all members their own microsite they can also be more visible within the communities they support.
The Euronics stand was designed to reflect a real home, and highlighted products worth special attention, as well as trends. A broad range of companies supported the event, exhibiting a full range of domestic appliances, TVs, computing, and home technologies. Among the 50 plus brands in attendance were: Beko; Blomberg; CDA; Liebherr; Haier; Hoover; Hisense; Creda; Asko; Caple; Rangemaster; Bosch; Neff; Siemens; Whirlpool; Hotpoint; LG; Sony; Smeg; Shark/Ninja; AEG; Samsung; and many others.
“We are thrilled with the response we have received following this year’s Showcase event,” said Paul Tyler, CEO of CIH. “Every year we aim to deliver an event that supports our members and agents. The aim of Showcase is to provide our agents with the tools and services they need to succeed in a challenging market. At the event we presented products that are new to the range including scooters and smart home solutions, we introduced the new e-commerce platform, demonstrated a home setting with products on display, and a store with a line-up of exclusive products that cannot be seen anywhere else.”
He added: “This year is also a special year for us as we are celebrating 60 years of CIH. Our agents are a fundamental part of CIH’s longevity, and we wanted to provide an event where they could see the latest innovations, build great relationships with the brands they are selling, as well as find out about the promotions, new initiatives, support, and training that’s available to them. We feel we achieved just that and we are delighted that so many of our members agreed.”
