Sonas Bathrooms has announced the appointment of Peter Vaughan as area sales manager for the Southwest of England and South Wales. This appointment is part of Sonas' expansion of its UK team, reflecting the positive initial response to the Sonas offering in the market.
Peter brings over 25 years of sales experience to the role, gained at companies such as Novellini, Jacuzzi, and Wellis, where he was previously national sales manager for UK and Ireland. With strong technical expertise and account management skills, Peter will be responsible for driving sales growth and managing key accounts in Wales and the Southwest.
"I am excited to join Sonas at this fantastic point on our journey as a business with our launch into the UK marketplace," said Peter. "With continuous innovation and a really strong product portfolio, I am confident that we are perfectly placed to provide added value to the UK retailing outlets."
Peter is based in Cardiff and will be part of a team of five area sales managers covering England and Wales.