Launching officially this month, Fisher & Paykel is expanding its Minimal cookware offering with the launch of its brand-new grey Minimal style, spanning ovens, modular cooktops and companion appliances. The company says the Minimal products have been created to blend into their surroundings, so that attention is diverted to the design choices that shape the kitchen – the materiality, the tones, the textures and the quality of construction.
“In recent years, consumers have begun to seek light and natural materials in the kitchen to reduce the contrast between appliances and cabinetry,” said Jo Jackson, head of product at Fisher & Paykel. “Whilst contrast is good, sometimes it can be at odds with the overall desired look. Now, Fisher & Paykel is enabling more harmonious design in the kitchen with the launch of our flagship, high-spec oven in a softer, grey-toned glass finish for a less domineering finish. At Fisher & Paykel we strive to be the most human-centred appliance brand and this stands for every small detail.”
She added: “At Fisher & Paykel, we pride ourselves in providing appliances which help to create a coherent, considered space that is unobtrusive. Now homeowners, architects and designers alike have another option to choose from which can blend in seamlessly with a kitchen’s cabinetry whilst still guaranteeing perfect results.”
