Fisher & Paykel brought an immersive, pop-up experience to London last month in which more than 100 kitchen designers and retailers were invited to get hands-on with the company's latest innovations. The three-day event, which took place against the backdrop of Clerkenwell Design Week, guided guests on a journey through the luxury New Zealand brand’s heritage and culture, which it says can be found embedded in the design of its appliances.
Guests were treated to a gastronomic experience along with a taste of Fisher & Paykel’s homeland with New Zealand wines, and shared its ongoing plans for the UK market including an overview of the design and architecture displayed, new innovations to come and plans for its Wigmore Street London Experience Centre opening later in 2023. The centre will join an impressive line-up of Experience Centres worldwide, including Auckland, Sydney, Costa Mesa, New York and Shanghai.
“This event, the largest of its kind outside of KBB Birmingham for Fisher & Paykel, has been a huge success,” said Emma Russell, head of marketing for Fisher & Paykel UK. “Partners have travelled from all over the UK to see the latest product innovation launching in 2023 and to enjoy a complete sensory experience of our brand. Every detail, from the food and wine to the music, was carefully hand-picked in collaboration with our global team to bring the authenticity of New Zealand to London to demonstrate why Fisher & Paykel is the most human-centred appliance brand in the world. Feedback from our independent kitchen and studio partners has been immensely positive.”
As part of the event, Fisher & Paykel unveiled its new modular hob for retailers. In addition, Fisher & Paykel is also building on its existing offering of a minimal and contemporary oven finish with the launch of its grey minimal range. It also showcased its first range of 60cm wide luxury integrated refrigeration solutions, along with some of its hero products, such as the 11th generation DishDrawers and CoolDrawer.