Fisher & Paykel has appointed Helen Senior as trade marketing manager in the UK. In her role, Helen will work closely with trade partners, such as kitchen studios and electrical retailers to drive marketing programmes and grow their business with Fisher & Paykel. This newly created role in the UK is part of Fisher & Paykel’s investment in cementing its status as the premium appliance supplier of choice for key design-led retailers, builders and the A&D community.
Helen draws from more than 25 years of marketing experience, largely within multinational corporations, SMEs, agencies, charities, not-for-profit and education settings across B2B and B2C audiences. In her previous role at Wacom, Helen led B2B and B2C marketing collaboration and support initiatives for trade partners across UK and EMEA. Prior to this, Helen spent 10 years in senior brand and communication roles in Charity and Education marketing and 10 years in brand and trade marketing for global technology companies.
Stephen Rickersey, chief operating officer at Fisher & Paykel, said: “We are pleased to welcome Helen to the Fisher & Paykel family and growing marketing function as we continue to invest in the UK market. Helen brings a huge wealth of experience in interacting with the trade market to the role and a passion for supporting customers in the high end luxury sector.”