Kaldewei has launched its third creative campaign shot by Canadian rock star and photographer Bryan Adams. This follows the first 'Uncompromisingly connecting' with the Ming and Miena wash bowls in 2021, the dance-like staging of the Superplan Zero shower surface in 2022, the finale is 'Perfectly sheltered' – an 'intimate yet elegant' staging of the Meisterstück Oyo Duo freestanding bath. This latest shoot now completes the campaign trilogy, which focused on washing, showering and bathing.
With the final installment of the campaign trilogy, Kaldewei says it aims to expand and continue to strengthen its B2C focus by appealing directly to the end consumer. In the new visuals, the freestanding bath appears to become 'at one' with the elegant bodies within. The images of the designer baths bring with them a feeling of luxury which is a key as part of Kaldewei’s brand strategy is to show how their 100% recyclable steel enamel is used to create elegant products, combining luxury and sustainability.
Bryan Adams has been an internationally sought-after photographer for over two decades. He publishes ZOO Magazine, launched in Berlin in 2004, and also shot the renowned Pirelli calendar in 2022, joining the ranks of Peter Lindbergh, Bruce Weber, Herb Ritts and Karl Lagerfeld.
Pictured is Kaldewei's Meisterstück Oyo Duo Black Bathtub.