James Bishton – Omega's new launches are all about offering choice

KitchensFeatures Wed 19th Jun 2024 by KBBFocus

James Bishton – Omega's new launches are all about offering choice

James Bishton – Omega's new launches are all about offering choice

As Omega PLC unveils its latest designs for 2024, retail sales director James Bishton reveals how the brand is continuing to broaden its offer to appeal to its expanding customer base.

Q: Tell us about the new collection – what does it consist of?
A: We’re thrilled to introduce our exciting new collection to our customers this Spring/Summer. Our focus is on further expanding both our contemporary and traditional aesthetics this year ensuring our offerings resonate with the latest trends and cater to our wide customer base. Our new collection features an impressive 13 new door finishes plus new cabinet additions, providing a vast array of choices that suit various styles and budgets.

A key new collection is our new Pure door range in 5 solid colour tones, which brings a touch of simple luxury to modern kitchens. Added to our entry price group the Pure doors are not only standalone they can seamlessly integrate with our newly extended offer of warm woodgrain finishes or stone effect doors for endless customisation possibilities for our customers.

Continuing the theme of nature-inspired kitchens, new finishes for the Monarch and Sovereign Slim Shaker doors in Jade and Limestone colours in smooth or grained textures, stocked in price band 1. We have also introduced a slimline beaded ash shaker called Serenity to the painted collection to help our customers create some truly special signature kitchens. We are excited to see how our customers will transform their kitchen spaces with these new designs, creating beautiful, functional, and sustainable environments.

Q: How does it differ from previous collections?
A: Our 2023 launch centred around our contemporary handle less brand launch of Novus. One key focus in this launch is the introduction of new door ranges in Modern, Shaker and Traditional ranges across all price groups whilst ensuring quality of the product remains key.

Q: Is it in response to any particular trends?
A: Popular slim Shaker and slab door styles have been established for several years however evolving colour palettes and use of different materials for the frontals to widen the price ladder at both ends has been the driver of these recent introductions. Offering our customers service from stock, quality finishes, choice and overall value to meet their clients’ briefs has underpinned all our product development agenda.

Q: Are you currently looking to grow your retailer network?
A: We are always happy to talk to quality new customers in areas we don’t have geographical representation. Our aim is to build a substantial trading partnership for ongoing repeat business and joint success. Our customer base is growing year on year based on building partnerships, backed by the continued evolution of the range and critically a reliable service that brings benefit to all aspects of our customers proposition to aid their business to be highly efficient.

Q: How optimistic are you feeling about the market looking ahead?
A: Signs in 2024 are pointing to strong future volume growth moving into 2025. The macro-economic factors impacted many big-ticket businesses since the infamous ‘mini budget’ in late 2022. However our loyal customer base and our financial stability has helped support our continued investment and provide display support within existing and new customers over the past 18 months. This work has developed a great platform between Omega and our customers to capitalise the opportunities as the market shows signs of recovery for us.

Tags: kitchens, features, omega plc, james bishton, shaker

In other news