Britton has announced the introduction of two new ceramic ranges – Curve2 and Trim. Curve2 comprises a selection of contemporary basin designs and space-saving WCs, while the Trim collection, pictured, offers a range of basins and WCs that are said to be suitable for a broad range of schemes, from smaller spaces to family bathrooms.
The company says that the launch marks the first stage of a year of development and product expansion for the brand, with the new collections joining the Shoreditch and Hoxton ranges to broaden its offering of affordable contemporary bathroom solutions to the UK mid-market.
“We are really excited about Britton’s development in 2021. The team have worked incredibly hard to bring innovative yet affordable products to the market in order to suit Britton’s consumer demographic,” said Steve Maguire, Bathroom Brands buying director.
“The new collection really connects to Britton’s consumer audience, targeting those who have less available bathroom space but still want something very design led. From a marketing perspective, it’s great to introduce products that fit so well into consumer trends while pairing beautifully with other collections across Britton,” added Juan Pillay, Bathroom Brands group director of marketing.
The new collections come with a lifetime guarantee.