After 21 years of promoting European and UK KBB and interior brands, Simpler PR has announced the launch of its dedicated PR service in the US, aimed at helping British design brands make their mark in the affluent North American market.
Founder Marie Fuller, who has spent considerable time in the US recently for personal reasons, saw the love and demand for British interiors at first hand. "The appreciation for British design in the US is quite astonishing,” says Fuller. "From quintessentially British to a more modern, European vibe, UK brands create a unique narrative in the US – and we’re excited to help them tell that story to an entirely new audience."
The US interior design and KBB market is booming, with over 50% of homeowners investing in home improvements last year. The sector is valued at $140 billion, with affluent households particularly keen to add a touch of luxury to their homes. Simpler PR’s new service is designed to help UK brands navigate this market, offering bespoke PR solutions, including media relations, brand positioning, influencer campaigns and general assistance
"Our goal is to connect UK brands with the US market in a significant way, using our 21 years of UK with our anecdotal knowledge of the US market to help nuance the message," adds Fuller. "We’ve spent decades building relationships in the UK’s KBB interiors industry, and now we’re ready to take that same commitment and passion across the pond where UK Style meets US Demand!"
