Independent plumbing stores and bathroom showrooms across the nation united for The IPG's Trade Local Day 2024, which the group says was 'a resounding success' for the network, reinforcing the vital role of independent retailers across the UK. Held on 9th September, The IPG says that this annual event was more than just a date on the calendar, but 'a dynamic celebration of the trade community'.
Trade Local Day is led by The IPG – a membership group of independently owned plumbing stores and bathroom showrooms across the UK – as a campaign that encourages tradespeople to shop locally and connect with fellow professionals. It showcases the breadth of services, products, and expertise offered by independent businesses while strengthening community ties and local economies.
This year, The IPG members embraced the spirit of the day, creating welcoming atmospheres, giveaways, product demonstrations, and competitions, all backed by the best industry brands. The event was met with enthusiasm from members and their customers alike, with many stores experiencing increased footfall and sales.
Nike Lovell, marketing director for The IPG, said: “We are incredibly proud to spotlight our independent members through initiatives like Trade Local Day. Supporting your local independent stores and showrooms isn’t just about convenience or competitive pricing – it’s about nurturing relationships, strengthening local economies and ensuring that the personal, expert service these businesses provide remains accessible to all. When you choose to trade local, you’re investing in the future of your community, your industry and the people who care about getting it right for you.”
Trade Local Day 2024 was elevated by the endorsement of industry leaders such as On The Tools, InstallerSHOW, HIP Magazine and the Heating Installer Awards.
