Sirius Buying Group says it is delighted to support the continued growth of longstanding Approved Member, Built-In Kitchen Appliances (BIKA), as the retailer moves to seven-day trading.
Based in Anfield, in the heart of Liverpool, BIKA, which was established in 1990, is one of the largest white goods showrooms in the UK with an area spanning 20,000 square feet. It stocks popular brands including AEG, Rangemaster, Stoves, Hotpoint, Neff, Bosch, Smeg, Hoover, CDA and Hotpoint.
This retailer serves the North West of England, as well as North Wales, supplying sinks, taps and waste disposal systems alongside domestic appliances either in-store or online via click and collect or home delivery.
Darren Scott, business development manager at Sirius Buying Group, said: “The best independent retailers tend to be those that are open to change and use the latest digital tools to boost their outreach as the customer journey increasingly begins online. As well as investing in their showroom and website, BIKA is building a strong presence through Sirius digital channels, supported by a consistent Facebook strategy and the use of Trustpilot reviews so their customers can easily discover social proof from impartial testimonials.”
Steve Jones, managing director at Sirius, said: “BIKA is proof that our community of Approved Members are able to drive their products and services direct to customer at the highest levels, which in part, is thanks to our network of Approved Suppliers.”
