Haier is celebrating 40 years in business, and marked the occasion with a celebration in Qingdao, China, its birthplace, embracing the theme: 'Evolution Begins with Connection, Ecosystems Know No Boundaries'.
From its humble beginnings as a small refrigerator factory in Qingdao in 1984, Haier has become one of the most influential brands in the world, holding the No.1 position in Euromonitor's Global Major Appliances Brand Rankings for 16 consecutive years. The company says its evolution has been driven by groundbreaking management practices, technological innovation, strategic acquisitions, and a focus on consumer needs. Today, Haier serves customers in more than 160 countries and regions with a diverse portfolio of products, scenarios, and ecosystems designed to enrich everyday lives.
Through research and development, Haier says it has pioneered industry advancements, creating innovative smart home products and energy-efficient appliances. The company’s leadership on the Internet of Things (IoT) and smart home technology underscores its commitment to the future. Sustainability is a cornerstone of Haier’s mission. The company leads in eco-friendly innovation, implementing energy-efficient solutions, and environmentally responsible operations.
Reflecting on Haier’s journey, Zhou Yunjie, chairman of the board & CEO of Haier Group, said: "Since Chairman Zhang founded Haier in 1984, our journey has been defined by sincerity, innovation, and entrepreneurship. For 40 years, we’ve remained committed to ‘sincerity forever,’ maintaining zero distance with our users, and embracing the philosophy of ‘The highest goodness is like water,’ contributing selflessly to society."
Diego Perrone, MD of Haier UK & Ireland, added: “This is a huge milestone for the business and we are so proud of all the developments and innovations that we have achieved. 2025 is set to be an exciting year for the brand as we continue on our journey to bring innovative appliances to consumers based on their needs as we are always operating on a zero distance to consumer approach.”
