InSinkErator’s new Designer catalogue and point of sale (POS) material is now available. Designed with retailers and kitchen designers in mind, the new catalogue and POS material feature InSinkErator’s vibrant ‘It’s This Easy’ brand campaign. The company says they both demonstrate a commitment to the brand’s retailer strategy and ongoing investment to support showrooms this year, plus a continued emphasis on its food waste disposer awareness strategy.
Across 44 pages, the catalogue showcases the recently launched Next Generation food waste disposers, a complete gallery of all tap finishes, tanks and chillers, and accessories. Featuring specs, key USPs and detailed information to allow consumers to make an informed product choice alongside retailers, the 2025 catalogue is a guide to all things InSinkErator with a particular focus on Next Generation.
To accompany the launch of the Next Generation, InSinkErator has produced a number of new POS items for 2025, including an in-sink display and sticker, brochure holder, consumer flyer and window and door stickers. These items come alongside a brand-new food waste disposer display. The POS is designed to grab consumers’ attention and encourage them to ask about the products.
Anne Kaarlela, marketing communications & customer service manager, Europe, commented: “Our new Designer catalogue and POS gives retailers a fresh new look to display in store, full of colour and creativity. The POS really brings the food waste disposer above the counter and gets people thinking about the technology, as well as how the product could make a difference in their kitchen. Eye-catching design creates a talking point between consumer and retailer as to how InSinkErator food waste disposers work, and how simple they are to use, encouraging those interested to learn more and make a purchase in 2025.”
The new food waste disposer displays are available with a choice of 2 backboard displays and are free to order. To order the new InSinkErator Designer catalogues and POS material retailers should contact their account manager
