German kitchen manufacturer Alno has partnered with Spanish surface designer Cosentino for a new worktop collaboration using ultra-compact surface Dekton by Cosentino.
Alno will offer the collection’s initial 25 colour choices in four variations of its Tailor concept, which is designed to allow for flexible kitchen planning through carcass interiors, exteriors and edge designs. This means that a total of 100 Dekton by Cosentino options will be available, which the two brands claim make it the “most comprehensive collection within the high-end kitchen market”.
Cosentino European sales manager Pedro Parra Uribe and Alno CEO Michael Spadinger launched the new collection at the cube30 showroom during the M.O.W. 2020 German trade furniture fair, which took place in Bad Salzuflen, Germany at the end of September.
To support the new partnership, Alno has launched its first digital sales manual for worldwide distribution with the aim of giving specialist trade partners a “competitive edge”. The kitchen manufacturer said the new online price guide and manual will “make sales simpler and the process more ergonomic”.
To create the manual, Alno partnered with Dein-Konfigurator (Your Configurator) to “implement a more efficient sales process”. The service provides sellers with the data they need to respond to customer requests via PC, tablet or smartphone “any time, anywhere”.