For the first time, bathroom manufacturer Tissino has launched separate consumer and retailer brochures. Each version aims to support retailers, either by directing consumers to bricks and mortar showrooms, or in the case of the 240-page retailer brochure, with pricing and product information, including spec and codes for easy ordering.
Rather than handing out bulky brochures, retailers will have a more streamlined, 100-page version to provide their customers, giving them more of an inspiration-led piece aiming to drive footfall into showrooms. The paper used is FSC certified.
Helen Ray-Dennett, head of marketing at Tissino, said: “The new way of working has been the result of thorough analysis on the way previous brochures were used and what would better support retailers moving forward.
“In order to support and protect retailers from online competition, we have removed product codes and pricing, and instead will have access to a more lifestyle version which shows how our products can look within a home.
“What we have ensured is that all calls to action are focused on driving customers into store and increasing footfall to our partners, as this works alongside our Esclusiva range.”
