BMA's rebrand as the Bathroom Association marks a new 'era of unity'

InstallerSHOW played host to the launch of the Bathroom Association today (Tuesday, 24th June, 2025). The trade body, which has been known as the Bathroom Manufacturers Association (BMA) since its establishment in 2001, says it marks a new chapter as the UK’s most influential community dedicated to the bathroom industry.

The announcement was made at the association’s Future of Water stage at the show, where chief executive Tom Reynolds and association president Craig Baker addressed an audience of invited media, members, stakeholders, and Government officials.

The association says the rebrand 'marks a new era of unity, purpose, and leadership for the entire bathroom industry. Behind every bathroom is a vast and too often disconnected group of passionate professionals. The Bathroom Association intends to end that fragmentation by bringing together every business in the bathroom industry within one powerful community.'

An evolving journey
Trade associations representing different elements of the bathroom industry have existed for over a century. One of the most notable, the Council of British Ceramic Sanitaryware Manufacturers, eventually evolved into the Bathroom Manufacturers Association in 2001. Beginning as a small group of major manufacturers, it now represents over 60 members from across the bathroom sector.

Over the years, the association has supported its members through the COVID pandemic, launched a support group for MDs, launched the Insights Magazine and podcast to break down complex regulations and economic change, successfully influenced regulations, and engaged in political advocacy.

Internationally, the association convened the world’s largest bathroom brands at Windsor Castle in 2024 to address water scarcity and antimicrobial resistance. That summit produced the Windsor Declaration – the first global commitment for the bathroom industry.

As the Bathroom Association, these efforts will continue and evolve to reflect a growing membership base with a stronger voice to advocate for the sector.

A united industry for a stronger future
Speaking at the launch, Tom Reynolds said: “Our vision remains unchanged: A world where bathrooms are better for people and planet. Today is a milestone in that journey, and our new manifesto sets the tone. Behind every bathroom are thousands of passionate people who make it possible: a complex supply chain of clients, designers, manufacturers, suppliers, merchants, distributors, retailers, plumbers, builders, electricians, and more.”

The Bathroom Association now stands as the unifying voice for them all, with a fresh drive and forum for collaboration. Where silos previously slowed progress, the association is now building bridges between professions, sectors, and perspectives.

In an industry that continually changes, the association has reviewed its strategy to keep pace while maintaining the fundamentals of its direction on sustainability, standards, and market growth. Becoming inclusive of all fundamental players in the industry will “create the world we want to see: one where bathrooms are truly better for people and planet”, said Craig Baker. “We invite the whole supply chain to join us. If you contribute to the creation of a public or private bathroom in the UK, there is a place for you in the Bathroom Association.”

Insight. Influence. Impact.
The rebrand comes with a new visual identity and the tagline, Insight. Influence. Impact. The association says these 3 words define the its core purpose:

Insight: Through Insights Data and Insights Magazine, members gain access to market segmentation, investment intelligence, exclusive forecasts, and an understanding of the market that can help their businesses grow.

Influence: From Westminster to Brussels and beyond, the association is a trusted voice shaping standards, informing government, and ensuring the industry is heard where it matters.

Impact: The association delivers real-world change, from advocating for improved water efficiency regulations and higher standards to expanding the market for sustainable bathrooms.

The Bathroom Association says it invites all contributors who create and care for UK bathrooms to join this evolving, purpose-driven community. Membership applications can be made via the organisation’s website www.bathroom-association.org.uk