LG to debut new lineup of AI-powered laundry solutions at IFA 2025
LG to debut new lineup of AI-powered laundry solutions at IFA 2025
LG Electronics is set to showcase a comprehensive suite of advanced AI-powered laundry solutions with maximised energy efficiency at IFA 2025. The new lineup is said to meet a growing demand for sustainable appliances in the European market, with energy-efficient laundry products that accommodate a variety of lifestyles and living spaces.
At the centre of the lineup is the LG HeatPump WasherDryer – also known as LG WashCombo – which integrates the benefits of LG’s washer and dryer in an all-in-one unit. The new HeatPump WasherDryer delivers Energy Class A performance across the entire cycle. Its built-under design with large load capacity optimises space utilisation for European households, while advanced AI algorithms provide tailored fabric care.
LG’s new washers also feature the Microplastic Care Cycle, which reduces up to 60% of microplastics released from synthetic fibres during washing. In addition, advanced AI motion control enhances energy efficiency to the industry’s highest level, while the new dryer models also achieve Energy Class A efficiency. Powered by the AI Dual Inverter™ technology, the AI Dry™ feature intelligently detects the weight, fabric type and humidity of the load, to adjust the drying speed, particularly for soft fabrics, and reduce energy consumption.
“Drawing on extensive customer insights and advanced AI, LG has gained a deep understanding of Europeans’ unique lifestyles and laundry habits,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This enables us to deliver solutions tailored to local needs, further strengthening our leadership in Europe across the global home appliance market.”
Tags: kitchens, news, lg electronics, ifa 2025, appliances, laundry, lyu jae-cheol
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