Frontline opens up a 'new era of bath personalisation' with 16 metallic finishes

Frontline Bathrooms says it is bringing a 'new level of personalisation to the bathroom market' with the launch of 16 metallic finishes across its AquaKast freestanding bath collection. For bathroom retailers and designers, the introduction of Frontline's new metallic painting service offers choice without the need to stock or display additional bath models, allowing them to offer customers something more individual from an existing collection.

Building on its established bespoke painting service, the new offering introduces metallic finishes, from the rich warmth of Blackened Bronze, Copper and Antique Gold to softer, more understated options including Champagne, Platinum, Old Silver and Silver Blush.

Darren Allison, MD at Frontline Bathrooms, said: "Personalisation has become a much bigger part of the bathroom conversation, but there's a practical challenge for retailers. Customers want more choice, more colours and more ways to make their bathroom their own, yet showroom space is limited and nobody can realistically display every possible variation of a product. That's why we see this as such an exciting development for our AquaKast collection. We are not asking retailers to take on another 16 baths. We are giving them 16 additional ways to sell the baths they already know, while offering something that feels genuinely different to the customer.”

Available across the AquaKast freestanding collection, the new metallic painting service uses specialist surface preparation techniques and high-performance coatings to achieve a smooth, durable finish. Each bath is finished to order, with the service operating through Frontline's existing special-order process. The current lead-time is 14 days. Retailers can also purchase a dedicated handmade metallic colour chart from the paint supplier, providing a physical reference to help customers explore the full choice of finishes.