Lakes partners with Podfather to boost sustainability efforts

Shower enclosure brand Lakes has implemented fleet management software from cloud-based logistics company, Podfather, in a bid to increase sustainability efforts by optimising delivery routes and improving customer service. According to Lakes, sustainability has been a long-standing factor at the core of its ethos and the business has achieved a 24% reduction in carbon emissions, with Podfather contributing to this success.

Based in Edinburgh, Podfather is a cloud-based logistics and fleet management software that helps businesses digitise and optimise their operations. Lakes has been using its services to streamline delivery routes – reducing miles travelled, optimising delivery to improve van fill rate and implementing electronic proof of delivery (ePOD) to remove paper from the delivery workflow.

Kevin Hart, warehouse & distribution manager at Lakes, said: “Sustainability is at the heart of our business and we are always striving to improve our current operational efficiency and cost-effectiveness, so we decided to use Podfather’s software to help us achieve this. We’re now benefitting from efficient and effective delivery tracking, customer updates, planning, and route optimisation.”

Lakes is also utilising Podfather’s configurable customer notifications, live tracking and ePOD capture tools for a more streamlined and efficient delivery process. 

Hart added: “This improves the customer journey with advanced notifications of when a delivery is due and any updates, like delays, during the process. Customers also get a notification, including date, time and location stamped photos and signatures of proof of a secure, completed delivery. This combination of live tracking and notifications gives us complete visibility, enabling us to support our drivers in real time while they are on the road should they need support if a problem arises.”