The KBBG welcomes The Incredible Dog Shower Co as a new supplier partner

The Kitchen Bathroom Buying Group (KBBG), the UK arm of Der Kreis, has announced The Incredible Dog Shower Co as the newest addition to its supplier partner portfolio. The Incredible Dog Shower Co designs and manufactures luxury dog showers in the UK, created to appeal to pet parents and integrate neatly into kitchens, utility rooms or boot rooms, or to stand alone in garages and outbuildings.

According to Mintel’s UK Kitchens and Kitchen Furniture Market Report 2025, 38% of homeowners who renovated in the last 3 years included utility room upgrades as part of their kitchen project. With dog ownership in the UK currently recorded at over 12million, dog showers are becoming part of the latest ‘luxe utility’ trend. By partnering with the KBBG buying group, products from The Incredible Dog Shower Co are now available to independent kitchen studio members through preferred buying terms.

Designed in 60cm and 90cm widths, with a depth suited to standard cabinetry, this integrated dog shower is created for home use. Available in 2 models, the Nomad (H 868mm x W 595mm x D 550mm) is the signature model, made from glass-reinforced fibre and bio resin and is designed for small to medium-sized dogs, while the Explorer (H 868mm x W 859mm x D 550mm) is made from recyclable polymer and designed for medium-sized and larger dogs. Both models are said to be durable, easy to clean and designed to integrate into kitchens, utility rooms and boot rooms.

Both models are simple to install wherever there is access to water and drainage, and each includes a water-efficient trigger spray and an integral thermostatic valve. 

Owain Harrison, MD of the KBBG, said: “When I met with Rebecca Lee from The Incredible Dog Shower Co, I recognised a real opportunity for our independent retailer members, many of whom are already seeing a rise in demand for hardworking utility spaces that often include a sink for washing the dog before re-entering the main space of the home. A dedicated dog shower is a more stylish and efficient way to handle that task... As most kitchen showrooms are pet-friendly, having a dog shower within a kitchen or a specific utility display space is going to be a talking point that could add to the sale.”

Rebecca Lee, founder of The Incredible Dog Shower Co, said: “I am delighted to become a supplier partner to the KBBG. With a membership of premium independent kitchen studios, and growing demand for homes that incorporate utility and boot room spaces, I believe our dog showers will add both interest and value to members’ sales propositions.”