Ashley Shires – How SIAMP can help installers and retailers save time and money

SIAMP’s UK MD Ashley Shires explains how the company's products are created with the bathroom installer front of mind, and designed to help them get the job done while delivering the best outcome for the end customer.

Q: What is taken into consideration in the design process for easy-fit products for the bathroom?
A: Designing easy-fit bathroom products starts with understanding the real challenges installers face on site, from restricted spaces and uneven walls to tight timeframes. At SIAMP, systems such as the Ingenio concealed frame and cistern are developed with these factors in mind.

Key considerations include adjustability, clever design features and simplicity. Ingenio incorporates features such as a built-in spirit level, allowing installers to achieve accurate alignment quickly and confidently without the need for additional tools. Adjustable feet and flexible fixing points further support precise positioning, even in more complex layouts.

Pre-assembled components reduce installation steps, while intuitive connections and universal fixings help minimise the need for specialist tools. In addition, features such as quick bowl fixing with no cutting required simplify one of the more time-consuming parts of installation, helping to speed up the overall process. The focus is on creating a system that is straightforward to install, consistent in performance and reliable across every project.

Q: How can these products benefit installers?
A: For installers, easy-fit systems deliver clear time and efficiency benefits. Products like Ingenio are designed to streamline installation, reducing the number of steps required and limiting the potential for errors.

Features such as the integrated spirit level and quick fixing systems help installers work faster and more accurately, while eliminating unnecessary adjustments on site. This leads to shorter, more predictable jobs and less time spent troubleshooting.

Across multiple installations, that consistency becomes especially valuable, helping installers manage workloads more effectively while improving overall profitability.

Q: How do easy-fit bathroom products benefit the customer?
A: For the end customer, the main advantage is a smoother, less disruptive installation process. Faster installation reduces downtime and inconvenience, particularly in busy households.

In addition, simplified systems help reduce the likelihood of installation errors, which can lead to issues later on. Features such as easy maintenance access through the flushplate mean that any future servicing can be carried out quickly and efficiently without major disruption.

The result is a bathroom that not only looks good but performs reliably over time, with lower maintenance requirements and greater peace of mind.

Q: How can retailers take advantage of ‘easy-fit’ solutions?
A: Easy-fit solutions provide a strong and practical selling point for retailers. Products that are quicker and simpler to install appeal to both trade customers and homeowners, particularly where time and cost are key considerations.

By offering systems such as Ingenio, retailers can highlight tangible installer benefits such as faster fitting, reduced complexity and ease of maintenance. This helps build trust with trade professionals while also giving end customers confidence that they are investing in a well-designed, reliable solution.

Q: What advantages do easy-fit solutions offer in the long term?
A: In the long term, easy-fit solutions contribute to more durable and future-proof installations. Systems like Ingenio are designed not only for straightforward installation but also for ease of ongoing maintenance.

With access via the flushplate and robust internal components, servicing can be carried out without invasive work, helping to reduce long-term costs and disruption. Combined with reliable performance and consistent installation quality, this ensures that bathrooms continue to function effectively for years to come.

As expectations around quality, efficiency and longevity continue to grow, easy-fit solutions are becoming an essential part of delivering bathrooms that stand the test of time.