MHK enjoys 'inspiring' EuroCucina Design Tour at Milan Design Week

The MHK Group and MHK UK enjoyed 2 'inspiring' days filled with design, innovation and international exchange at Milan Design Week 2026. Under the motto 'Discovering trends. Experiencing community. Securing success', the MHK Group organised the 2-day MHK EuroCucina 2026 Design Tour for the retail partners of the 7 international MHK companies as part of the Salone del Mobile and EuroCucina 2026 in Milan.

The group says the event underscores its role as a strategic enabler, providing its members with an exclusive competitive edge through insights into the latest global trends in kitchens and living spaces, as well as by strengthening partnership networks between trade and industry. Retail partners from the UK, Spain, France, Austria, Switzerland, the Netherlands and Belgium took the opportunity to share experiences across national borders.

A key component of the MHK EuroCucina 2026 Design Tour was direct dialogue with the industry. In addition to visiting the exhibition halls, partners had the opportunity to view the displays of numerous MHK industry partners, who presented their new products during Milan Design Week. This intensive exchange strengthens the partnership-based collaboration and enables retailers to experience and evaluate materials, technical innovations and forward-looking design approaches first-hand.

David Morris, sales director of MHK UK, said : “The international focus of EuroCucina in Milan helps us to identify developments and trends at an early stage. This ensures that we at MHK, but above all our retail partners in the UK market, remain informed and can position themselves with a forward-looking approach and a focus on their customers.”