SCHOCK set to open doors to a new permanent showroom at Gut Böckel

SCHOCK is set to welcome customers and industry partners to its new showroom at Gut Böckel this September, creating an exciting new destination for the brand and its latest innovations.

Replacing SCHOCK’s traditional area30 presence, the new showroom provides a permanent platform where the brand can showcase its expertise in design, material innovation and kitchen solutions throughout the year.

To mark its opening during Kuchenmeile 2026, SCHOCK will be unveiling a selection of exciting new products, concepts and material developments, alongside its new ‘A Difference You Feel’ campaign – offering visitors an early look at what’s next from the inventors of the quartz composite sink.

As part of the SCHOCK Group, The 1810 Company will have a presence at the showroom during the opening, with MD Bernhard van Ommen in attendance on 22^nd and 23^rd September.

He commented: “The new showroom at Roggenhaus in Gut Böckel feels like a very fitting home for SCHOCK. Innovation has always been fundamental to the brand, and having a permanent space where we can bring new ideas, materials and products to life creates some really exciting possibilities. There is plenty happening across 1810/SCHOCK, and we’re looking forward to sharing more over the coming months. The opening at Gut Böckel is a great opportunity to celebrate that momentum and give our partners a glimpse of what is still to come.”

Visitors are invited to experience the new showroom and discover the latest developments during the opening event, taking place between 19th and 24th September at Gut Böckel, Rilkestraße 18, 32289 Rödinghausen.