Consumer electronics and home appliances exhibition IFA Berlin has confirmed that it is gearing up for a full-scale and real-life event this year from 3rd to 7th September. Last year saw a deliberately small-scale 'special edition' of IFA Berlin, extending the invitation-only real-life presentations and meetings with a virtual exhibition and event space. However, organisers Messe Berlin say that with the world on course to emerge from the pandemic, they are now seeing huge interest from brands, manufacturers and retailers across all industry sectors, with some exhibition segments already reserved by more than 80%.
“IFA Berlin is the world’s most inspiring tech event, and completely unique in its depth and breadth of showcasing the global technology industry – from start-ups to the biggest consumer electronics brands in the world,” says Martin Ecknig, CEO of Messe Berlin. “The message we hear from our industry is loud and clear: ‘Tech is Back in Berlin’ and ready to meet with retailers, media and consumers – safely, but in real life.”
“As always, keeping our visitors and exhibitors safe is our top priority. The global vaccination effort is gaining huge momentum, while tough lockdowns are finally beginning to pay off – which gives us confidence that we can invite the world to come to Berlin in September for IFA 2021,” said Jens Heithecker, IFA executive director and executive vice president of Messe Berlin. “Of course, with all our precautions to ensure everybody’s good health, we don’t expect IFA Berlin 2021 to set new records. However, the trend is clear: IFA Berlin is set for a full-scale comeback, to lead our industry once more.”