Grohe has announced that it is supporting the 'Make a Splash!' partnership partnership between its parent company Lixil and Unicef, with a dedicated campaign. The aim is to raise essential funds and awareness across Europe and the Middle East, in order to tackle the global sanitation and hygiene crisis.
In 2018, Unicef and Lixil created a partnership called 'Make A Splash!'. It combines Unicef’s WASH sector leadership with Lixil’s global expertise in toilet design and innovation to tackle the sanitation and hygiene crisis. Now Grohe is launching its 'Energy for Life' campaign as part of 'Make a Splash!', which will take place from May to August 2021 in 13 countries across EMENA to raise awareness and support partnership activities.
Grohe will donate 1€/£1 for every participating Grohe shower system or thermostat purchased to help provide a child with access to a toilet at home, or a school with bars of soap. In the UK, Grohe has also launched a consumer cashback promotion on all eligible shower systems to coincide with the 'Energy for Life' campaign, which will entitle those who make a purchase to £50 cashback.
Grohe UK is also providing participating consumers with the option to pay forward some or all of their cashback reward as a donation to the 'Make a Splash!' partnership. Consumers can nominate a portion of their cashback reward to be allocated to the cause when filing their claim at www.groherewards.co.uk. A fun colouring activity has also been organised – for more information visit https://www.grohe.co.uk/en_gb/colouring-activity/.