The Roca Group has continued its expansion plans and strengthened its position as a global operator with the acquisition of the German specialist in sanitaryware installation systems Sanit.
Roca Group operates in 170 countries and has 85 factories, and believes that the deal – which is pending approval by the competition authorities – will reinforce its presence in a category in which Sanit is the third largest operator in Germany, and the fifth largest in Europe. Alantra has been Roca Group’s advisor in this transaction, and Allen & Overy has been the legal advisor.
The built-in installation systems category – which includes concealed cisterns, flush plates, and frames for WCs and other wall-hung sanitaryware – is growing rapidly, said to be largely driven by the increasing use of wall-hung toilets. The global market for this segment is experiencing significant increases in all countries, reflecting the preferences of today's consumers.
Sanit, founded in 1945 and headquartered in Eisenberg, is part of Aliaxis, a global leader in advanced piping systems with presence in more than 40 countries. The company has three production sites in Germany, located in Eisenberg, Rödental and Wittenberg, and its turnover amounted to 74 million euros in 2020.
As part of the group's strategy to set up specialised competence centres for different product categories in the bathroom, Sanit will become the development hub for Roca Group's installation systems.
Roca Group's CEO, Albert Magrans, said: "The acquisition of Sanit is a fundamental step in our strategy of integrating products into complete bathroom solutions and incorporating high value-added technology into our product portfolio, thereby strengthening our global leadership."
