KUBE set to open second UK kitchen showroom in Dulwich this summer

New kitchen brand KUBE, which opened its first showroom in Chester earlier this year, has announced the opening of its second retail outlet. 

Set to open in Dulwich this July, the new South London showroom marks a milestone for the emerging kitchen retailer, which is aiming to disrupt the traditional kitchen market through a combination of German-engineered manufacturing, transparent pricing and design-led retail. 

Backed by nobilia, Europe’s largest kitchen manufacturer, KUBE has entered the market with a proposition focused on delivering aspirational kitchens at accessible price points, targeting value-conscious consumers who still expect quality, style and service.

The Dulwich opening forms part of KUBE’s wider growth strategy, with the brand focused on building a ‘scalable showroom model that combines operational efficiency with a customer-first retail experience’. 

As with the Chester location, the Dulwich showroom will feature KUBE’s signature ‘All This For’ pricing model, which includes cabinets, worktops, appliances, sink and tap within one clear, upfront price. Designed to simplify the purchasing journey and increase transparency, the model aims to help consumers navigate kitchen renovation projects with greater confidence and clarity. 

Ntola Obazee, group marketing director at nobilia UK, said: “The opening of our Dulwich showroom represents another exciting step forward for KUBE as we continue to scale the business and introduce our proposition to new audiences across the UK. 

“The response to our Chester launch demonstrated there is a real appetite for a kitchen brand that combines strong design, German-engineered quality and transparent pricing without the traditional compromises customers have come to expect.

“With the backing and manufacturing expertise of nobilia, we’re in a strong position to continue expanding the KUBE concept and bringing a fresh retail experience to the kitchen market.”