Home appliance brand Beko has launched what it says is its 'biggest ever' multi-channel campaign to raise awareness of its HarvestFresh cooling technology, and showcase how it can help UK households live healthier lifestyles.
The over £2million integrated campaign, runs from until 1st August, and includes national TV advertising that raises awareness of HarvestFresh, which mimics the sun’s natural 24-hour cycle through three-colour lighting technology, preserving vitamins, A and C in fruit and vegetables for up to five additional days. The campaign also celebrates the brand’s partnership with FC Barcelona, in an ad that is set to reach 46million people on TV and digital.
To further incentivise people to eat more healthily, Beko is offering £100 worth of free fruit and veg with each qualifying purchase of a HarvestFresh fridge-freezer to help kick start their healthy lifestyle as part of its Beko Veg Pledge initiative in partnership with charity Barnardo’s.
“We’re always looking for new ways to communicate Beko's core purpose of empowering consumers to live a healthier, happier life. Through products like HarvestFresh and its groundbreaking cooling technology, we’re demonstrating that it’s not just an aspiration, we’re equally committed to providing the solution," said Vijay Bhardwaj, marketing director at Beko UK & Ireland.