Toolstation has revealed that it has seen a surge in demand for bathroom products, as people are looking to invest money in bigger renovation projects, as opposed to smaller DIY jobs. Research from the retailer's 'Renovation Nation' report has shown that, out of the many people who have been renovating their homes in the last three months, 11% had a new bathroom fitted as they plan to create a bathroom sanctuary. The report also revealed that 50% had carried out some form of general home maintenance in the last three months, while 52% said they carried out more work in the last three months than they had during lockdown.
The retailer also reported huge rises in the sales of digital showers (up by 182%), shower doors (up by 181%) and shower trays (153%) compared to the same period last year. Added to that, Brits have been snapping up smaller products to give the bathroom a makeover, including bath filler taps (75%) and basin mixer taps (55%).
Greg Richardson, head of marketing at Toolstation, said: “As we head into the summer, we’ve seen demand surge for all types of bathroom products from digital showers to taps as customers look to create their ultimate bathroom. Research from our report also suggests that it’s a trend that will continue to grow as the nation looks to invest more disposable income on creating a perfect bathroom space.”
