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Digital marketing – Are you being a selfish social marketer?

If your online engagement never gets past a certain number, be it likes or comments, then the answer could be summed up thus: It’s not them – it’s you...
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Thu 22nd May 2025

Digital marketing trends: Why creator-led socials are dominating

Whether you are running a campaign with an influencer partner or just follow some within the industry, influencer skills in social marketing are not o...
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Thu 1st May 2025

How to hit 'play' on video socials as part of your content marketing

Are you embracing videos yet as part of your strategy? If you aren’t, you’re missing out on proven content marketing gold – Katrina Bell explains how...
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Thu 17th Apr 2025

Digital marketing – You can’t succeed without a social media calendar

The pressure to remain relevant in social accounts – as well as maintain a perfect reaction rate when circumstances require it – is intense. Katrina B...
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Tue 11th Mar 2025

Digital marketing: Is the hashtag era finally coming to an end?

According to some, the hashtag has served its purpose and is on the way out – but is this true of all social media apps? And what should you be doing...
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Mon 10th Feb 2025

Digital marketing – Why you need to get on board with Channels

The use of Channels – one-way, one-to-many broadcast tools – is surging in popularity as marketers are identifying an efficient way of enhancing custo...
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Mon 6th Jan 2025

How 2025 will bring fresh digital marketing opportunities for business

The New Year is a moment to reflect on your earlier strategy and embrace upcoming changes – Katrina Bell presents 4 digital marketing trends you need...
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Fri 22nd Nov 2024

Digital marketing – Are you maximising your Google Business Profile?

Google has added the option to include your social accounts onto your Google Business Profile, so now is the time to make the most of this untapped re...
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Mon 4th Nov 2024

Digital marketing – The demise of 'Likes' and what this means for you

As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means for your marketing efforts and...
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Wed 11th Sep 2024

Digital marketing – Has X-Twitter become too toxic for business?

As Elon Musk continues his one-man mission to create the most antisocial social media platform, organisations such as the BMA and Lyrical Communicatio...
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Wed 21st Aug 2024

Digital marketing – Should you be snooping on your competitors?

Call it market research, call it having a nose, but however you frame it, keeping an eye on your rivals’ activities has never been easier – Katrina Be...
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Thu 1st Aug 2024

Insight: How to use AI effectively within a marketing campaign

From content creation to automating tasks and even analysing data, AI is increasing business efficiency – but how should you use it effectively in you...
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Tue 16th Jul 2024

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