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Why your engagement rate is everything when it comes to digital marketing

Whether you post once a month or once a day across your socials, if you aren’t dissecting how many interactions you get, then you may as well not be p...
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Mon 30th Jun 2025

Digital marketing – Are you being a selfish social marketer?

If your online engagement never gets past a certain number, be it likes or comments, then the answer could be summed up thus: It’s not them – it’s you...
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Thu 22nd May 2025

Digital marketing trends: Why creator-led socials are dominating

Whether you are running a campaign with an influencer partner or just follow some within the industry, influencer skills in social marketing are not o...
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Thu 1st May 2025

How to hit 'play' on video socials as part of your content marketing

Are you embracing videos yet as part of your strategy? If you aren’t, you’re missing out on proven content marketing gold – Katrina Bell explains how...
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Thu 17th Apr 2025

Digital marketing – You can’t succeed without a social media calendar

The pressure to remain relevant in social accounts – as well as maintain a perfect reaction rate when circumstances require it – is intense. Katrina B...
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Tue 11th Mar 2025

Digital marketing: Is the hashtag era finally coming to an end?

According to some, the hashtag has served its purpose and is on the way out – but is this true of all social media apps? And what should you be doing...
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Mon 10th Feb 2025

Digital marketing – Why you need to get on board with Channels

The use of Channels – one-way, one-to-many broadcast tools – is surging in popularity as marketers are identifying an efficient way of enhancing custo...
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Mon 6th Jan 2025

How 2025 will bring fresh digital marketing opportunities for business

The New Year is a moment to reflect on your earlier strategy and embrace upcoming changes – Katrina Bell presents 4 digital marketing trends you need...
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Fri 22nd Nov 2024

Digital marketing – Are you maximising your Google Business Profile?

Google has added the option to include your social accounts onto your Google Business Profile, so now is the time to make the most of this untapped re...
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Mon 4th Nov 2024

Digital marketing – The demise of 'Likes' and what this means for you

As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means for your marketing efforts and...
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Wed 11th Sep 2024

Digital marketing – Has X-Twitter become too toxic for business?

As Elon Musk continues his one-man mission to create the most antisocial social media platform, organisations such as the BMA and Lyrical Communicatio...
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Wed 21st Aug 2024

Digital marketing – Should you be snooping on your competitors?

Call it market research, call it having a nose, but however you frame it, keeping an eye on your rivals’ activities has never been easier – Katrina Be...
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Thu 1st Aug 2024

Insight: How to use AI effectively within a marketing campaign

From content creation to automating tasks and even analysing data, AI is increasing business efficiency – but how should you use it effectively in you...
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Tue 16th Jul 2024

Digital marketing – Is now the time to bin your blog section?

Have you been creating content for years and seen little return on your investment? Then now is the moment to think about making better use of your ma...
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Tue 18th Jun 2024

How Consumer Generated Content is the next killer marketing tool

Consumers' love for influencers seems to be on the wane – what they really want when they're about to buy is genuine feedback from real people – Katri...
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Mon 20th May 2024

Digital marketing – Bad customer feedback could be your secret weapon

If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advantage – Katrina Bell explains....
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Mon 29th Apr 2024

Insight: Why a marketing strategy isn't just vital for big businesses

Having a marketing strategy is not only important, but essential for your business regardless of its size – Chris Pepper, director of building and int...
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Thu 25th Apr 2024

Shadowbanned on your social platforms? Here's what to do

If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bell explains what that means and h...
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Tue 16th Apr 2024

Is it worth sacrificing part of your marketing budget to pay for X?

Are you planning to pay for enhanced access and services on X/Twitter or are there better options for text-based social content? Katrina Bell investig...
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Fri 22nd Mar 2024

What Google's Year in Search 2023 tells us about consumer habits

Consumer buying habits may be eye-opening at first, but peel back a layer and the nation’s purchasing patterns are revealed keyword by keyword, even w...
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Thu 25th Jan 2024

Digital marketing – Are you confident you speak fluent Google?

It might sound flippant, but it's a serious question – after all, SEO and Google speak are not always easy to understand. Luckily Katrina Bell is here...
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Fri 12th Jan 2024

Digital marketing: 5 hot trends to add to your 'to do' list for 2024

Predicting the future of design, apps, engineering and social media means having a lot of balls to juggle, so to help with your future-proofing, Katri...
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Mon 11th Dec 2023

Digital marketing: Everything you need to know about dark socials

So how do you go about quantifying dark socials – those 'invisible shares' about your brand that happen through text and via email? Katrina Bell sugge...
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Wed 22nd Nov 2023

Digital focus – Are your marketing emails feeling a bit stale?

Do you feel like you're running out of ideas and that your marketing emails are coming over as a bit – well – uninspired? If so, it might be time for...
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Tue 12th Sep 2023

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