The Shower Lab’s Jo Edwards on innovation, design and standing out in the market

The Shower Lab is renowned for its premium, frameless shower spaces – Jo Edwards, sales director for the UK Showering Division at Sanbra Ltd, provides an insight into why the brand enjoys strong relationships with independent bathroom retailers across the UK. 

Q: What sets The Shower Lab apart from other brands in the market?
A: What differentiates us is our bespoke service for unique spaces, M2M By The Shower Lab. M2M guarantees a perfect fit for every corner, sloped ceiling or awkward space in the bathroom. It allows our retail partners to create tailored designs such as custom steam rooms, floor-to-ceiling installations, transom enclosures and showers spaces with pony walls too.

Our anodised and electroplated coatings are carefully selected to deliver a consistent, high-quality and durable finish. This attention to quality extends throughout our products, with hinges, handles and brackets constructed from high-quality solid brass, complemented by 10 mm toughened safety glass tested to EN 12150.

We are best recognised for our frameless shower spaces, crafting innovative and premium shower spaces for every home. With reliability and customer satisfaction increasingly important, we also offer competitive lead times for both our M2M and standard shower spaces.

Q: What retailer support is offered by The Shower Lab?
A: Our price calculator has become firmly embedded in the day-to-day sales process, supporting our retail partners, area sales managers and in-house team in creating accurate quotations quickly and with less effort. Available 24/7 the tool enables users to generate prices for both standard and M2M designs by entering parameters including panel sizes, configuration and finish choice.

Integrated into individual product pages on our website, the calculator provides an instant recommended retail price for a specific enclosure, helping to make the quotation process as seamless as possible. It has become a valuable tool for our partner showrooms, while its accessibility to consumers also helps generate enquiries and potential leads for our retail network.

Designed to complement our digital price calculator, our brochure is also available to support our retail partners throughout the bathroom design journey. Featuring a gallery of real-life bathroom projects and inspirational imagery, the brochure explains the wide variety of shower spaces available from The Shower Lab in an easy-to-digest format.

Q: How have you enhanced your product portfolio?
A: Recently, we have expanded The View Collection with the addition of Brushed Bronze. Our new addition is crafted for spaces where detail matters and where individuality is celebrated. It underwent rigorous testing and evaluation to ensure the hue met our exacting standards and visual expectations. Our Brushed Bronze finish is complementary to finishes from other leading brands, including Gessi and Axor. This was an important aspect of our strategy to ensure we support our trade partners in creating seamless designs in the bathroom.

Another highlight has been the continued success of our View 21.2H frameless, double-hinged bifold panels, which was recently named Best Shower Enclosure at the Ideal Home Awards 2026. Originally developed as a bespoke design, the 21.2H is now part of our View Collection and has been used repeatedly over the past year, demonstrating the growing demand for flexible wetroom solutions for compact spaces and multigenerational homes.

The meticulously designed double hinges allow the glass panels to fold flat against the wall when the shower is not in use, maximising available floor space without compromising on the showering experience. Its flush design also removes the need for a threshold, reducing a potential trip hazard and making the space more accessible for those with limited mobility. The award is a fantastic recognition of a design that has already proved its value in real-world projects.