Features By Katrina Bell
47 results
Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.
Digital marketing – What is Bluesky and should you sign up for it?
A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell di...
Digital marketing – Can AI write your socials better than you?
ChatGPT and its stablemates Bard and Howly have been generating plenty of headlines around using artificial intelligence...
Three ways digital marketing can increase brand loyalty at the till
It's tough out there, and encouraging customers to be loyal to your brand takes time – Katrina Bell reveals three ways...
Digital marketing – Are you ready for your first influencer collab?
As the power of influencers continues to saturate marketing strategies, Katrina Bell reveals how to go about finding the...
Digital marketing: 3 ways to go viral on social media – in a good way
Lighting the social media touch paper can do wonders for your business's profile, but it's not so easy to achieve. Katri...
Digital marketing – So what is a 'blue tick' worth to your business?
The much sought-after blue verification tick is an invaluable tool in establishing your brand’s social proof, but the ...
3 ways to master your Twitter analytics for a supercharged audience
Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to...
Digital marketing – Are you tracking your social media mentions?
Users that @ you are usually trying to get your attention, and there are tools available to help you keep an eye on your...
Digital design trends – Why websites need to become more human
It’s time to reimagine websites, says Katrina Bell. This year we need to throw out those annoying automated features a...
Expert view: Can TikTok help you to reach new customers?
The Chinese micro video app TikTok is notoriously skewed towards a millennial and younger audience – so does the app h...
Expert view: 5 ways to become a good social media storyteller
Writing social media posts has become a complicated business – so do you have the skills to make your customers listen...
Expert view: Should the metaverse matter to KBB retailers?
Described as a virtual version of the Internet, a brave new world of augmented experiences is just around the corner –...
Expert view: Making sales on Instagram – it's easy when you know how
Does it sometimes feel like everyone else is coining it in, but you've yet to work out the special sauce? Katrina Bell c...
Expert view: Is it ever a good idea to buy followers to show growth?
When your competitors’ feeds seem to be mobbed by crowds and enjoying a deluge of likes, the temptation to bump up you...
Expert view: Is WhatsApp the unsung hero of marketing tools?
Customer service and its unloved cousin, advertising, have migrated in the last couple of years to a more layered landsc...
