Features By Katrina Bell
40 results
Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.
Expert view: 5 of the best social media listening tools on the market
Choosing the right platform to track what your customers are saying about you and your competitors, and putting solution...
Expert view: 4 developer terms every website owner should know
Talking about your website shouldn’t need the presence of a translator to help you decipher what on earth's going on. ...
Expert view: How to make Twitter friends and influence people
Embracing customer service on Twitter doesn’t have to be a constant round of fielding Karens asking to see the manager...
Expert view: To app, or not to app? That is the question...
If you have an itch to create an app for your business, it’s vital that you ask yourself some serious questions before...
Expert view: 5G is coming – make no mistake, it will be a game changer
The last major overhaul in the process of future-proofing your website was undoubtedly mobile optimisation. With that la...
Expert view: How to win at hashtags – and avoid making a hash of them
The now ubiquitous hashtag has become part of social networks’ algorithmic DNA, however a little extra knowledge can n...
Expert view: How to make newsletters part of your e-marketing strategy
Once the golden child of e-marketing with an enviable engagement rate, the last five years have seen a souring of relati...
Expert view: Could embracing online retail be a 2020/21 silver lining?
Capturing the adaptiveness and willingness of consumers to now do more online can benefit the customer – and your busi...
Less is more: Could culling your social media power up engagement?
Business owners are continually being told that having a presence on multiple social media platforms is a shoe-in for mo...
The last word: How to harness the powerful potential of online reviews
Reviews now form an integral part of a business’s online portfolio and are an effective way of mining new data and con...
