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Digital marketing: Everything you need to know about dark socials
So how do you go about quantifying dark socials – those 'invisible shares' about your brand that happen through text a...
Digital focus – Are your marketing emails feeling a bit stale?
Do you feel like you're running out of ideas and that your marketing emails are coming over as a bit – well – uninsp...
Digital marketing – Will Threads lead to the unravelling of Twitter?
The established social media platform space has a surprise contender with Zuckerberg’s newly launched text-based Threa...
Digital marketing – What is Bluesky and should you sign up for it?
A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell di...
Digital marketing – Can AI write your socials better than you?
ChatGPT and its stablemates Bard and Howly have been generating plenty of headlines around using artificial intelligence...
Three ways digital marketing can increase brand loyalty at the till
It's tough out there, and encouraging customers to be loyal to your brand takes time – Katrina Bell reveals three ways...
Digital marketing – Are you ready for your first influencer collab?
As the power of influencers continues to saturate marketing strategies, Katrina Bell reveals how to go about finding the...
Digital marketing: 3 ways to go viral on social media – in a good way
Lighting the social media touch paper can do wonders for your business's profile, but it's not so easy to achieve. Katri...
Grohe hails 2023 digital summit, 'Caring for Water', a ‘great success’
German bathroom manufacturer Grohe has hailed its 2023 digital summit, ‘Caring for Water’, a great success. The thre...
Digital marketing – So what is a 'blue tick' worth to your business?
The much sought-after blue verification tick is an invaluable tool in establishing your brand’s social proof, but the ...
3 ways to master your Twitter analytics for a supercharged audience
Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to...
Digital marketing – Are you tracking your social media mentions?
Users that @ you are usually trying to get your attention, and there are tools available to help you keep an eye on your...
Digital design trends – Why websites need to become more human
It’s time to reimagine websites, says Katrina Bell. This year we need to throw out those annoying automated features a...
Expert view: Can TikTok help you to reach new customers?
The Chinese micro video app TikTok is notoriously skewed towards a millennial and younger audience – so does the app h...
Expert view: 5 ways to become a good social media storyteller
Writing social media posts has become a complicated business – so do you have the skills to make your customers listen...
