German bathroom manufacturer Grohe has hailed its 2023 digital summit, ‘Caring for Water’, a great success. The three-day event ran from the 7th-9th March and saw 17 events broadcasted on the Grohe X experience site, which recorded over 14,000 video views.
Guests from 74 countries were part of the summit where sessions centred around three main questions: When do we call a place home – today and tomorrow? How can we make buildings more sustainable? And water as an experience – a new mindfulness?
The potential challenges and issues of working, living and interacting with water were addressed by professional partners, installers, architects, designers and end consumers during the sessions. As well as discussing urbanisation, sustainability and health and wellbeing, the summit also looked at interior design trends.
Jonas Brennwald, leader Lixil EMENA, said: “We have brought together business representatives, leading researchers and experts, scientists and forward-thinkers, disruptors, innovators and designers to debate how to best navigate these uncertain times. I hope we were able to spark many new ideas. In the last three days it has become more than clear that only together we can make a difference. Collaboration is the key to tackling the challenges of our time.”
Grohe also used the event to preview its Everstream technology, which cleans, reheats and reuses water. The company says the shower system uses a quarter of the water and a third of the energy typically required by traditional showers, resulting in a cost saving of up to 65% a year for a four-person household, and up to 70% fewer CO2 emissions, depending on individual showering habits. It is set to be available from spring 2024 and Grohe says it aims to make all its concealed showers water-recycling ready by 2030.
