Pronorm unveils new ‘Colours of Nature’ theme at Hausmesse

KitchensNews Wed 6th Oct 2021 by KBBFocus

Pronorm unveils new ‘Colours of Nature’ theme at Hausmesse

Pronorm unveils new ‘Colours of Nature’ theme at Hausmesse

Pronorm has revealed a raft of new door fronts, a custom-match service to RAL and NCS, furniture and glass elements reflecting the rise of broken plan design, and a premium new kitchen brand called i-luminate at this year's Hausmesse. 

Under the theme ‘Colours of Nature’, the company launched 17 new doors with a mix of real wood veneers and melamines showing a superior level of visual authenticity and performance. New organic colours included Angora Grey in ultra matt texture, an endlessly versatile colour for combination schemes, woodgrains in inky blacks and greys, premium real wood veneered doors in a narrow-fluted design in both walnut and oak, together with tactile stone and metal-inspired decors, all adding up to a palette of design-led finishes to create luxurious living spaces. 

The company also previewed i-luminate, a brand new handleless kitchen with integrated handle illumination and the option to choose any of Pronorm’s 250 door finishes. Aimed at the top end of the market, i-luminate will be available through specialist appointed dealers – retailers can become a select Gallery Dealer and the UK team is selling in the concept now and taking enquiries. This new brand will be launched at KBB 2022. 

Roger Klinkenberg, joint MD of Pronorm, said: “Nature is our preferred choice for inspiration and gives our new products an exciting twist that we intend will appeal to the emotion and senses of our customers. The increasing desire for individualisation in the home is, from our perspective, a key driver behind our product development to provide furniture that creates a satisfying living experience.” 

He added: “We are very committed to working with retail partners in the UK to respond to the consumer desire for high-quality kitchens with design panache.”

The company also set out its commitment that, by the end of 2022, all of its manufacturing activities will be fully climate neutral. 

Pictured on the Y-Line handleless and Proline kitchen furniture is Nero Chalet, a new inky black woodgrain, and Galvano Portland featuring an oxidised metal look.

Tags: kitchens, news, pronorm, hausmesse, roger klinkenberg

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