Grohe has revealed that it will be showcasing its latest innovations at HIX, which is set to take place on 18th and 19th November at the Business Design Centre in London.
HIX will mark the first industry exhibition for Grohe since the onset of the pandemic and will also be the first event where the brand will showcase its newly accredited Cradle to Cradle Certified products. To coincide with the event, Grohe is also launching the next module in its series of RIBA approved CPDs: Circularity in the bathroom and kitchen with Cradle-to-Cradle certification, which has been developed to guide design professionals on how to achieve greener projects that offer C2C credentials. Hoteliers and other professionals will be able to visit Grohe on Stand 7 at the show in order to be among the first to register for the new CPD session, which is hosted by Grohe’s team of experts.
Grohe, which is sponsoring the Meaningful Value keynote speech at the show, will also be inviting guests to immerse in the serene ambience of its spa-inspired room set as part of a new premium spa and wellness-focussed concept currently in development. The space will be created with re-envisioned designs of its popular Allure brassware range.
“We are really excited to be a part of the very first HIX design show, a much anticipated event that is long overdue for the industry as we emerge from the pandemic”, says Ebru Bircan, leader, marketing activation UK, Lixil EMENA and Grohe UK. “Our stand and the innovations we are presenting focus on two very integral aspects of the current hospitality design landscape: wellness and sustainability. We want to continue to work with more and more hotel brands to provide sustainable solutions that offer tangible results in the reduction of water, energy, materials and waste. We’re also continuing to create this immersive narrative within the hotel bathroom around wellness and health through water. We see these two key design considerations to be integral to shaping the future of hotel design.”