BerryAlloc set to make KBB Birmingham debut

IndustryNews Mon 24th Jan 2022 by KBBFocus

BerryAlloc set to make KBB Birmingham debut

BerryAlloc set to make KBB Birmingham debut

BerryAlloc has announced that it will be exhibiting at KBB Birmingham 2022 this March, marking its first-ever appearance at the show.

The flooring brand will join distributor International Decorative Surfaces to present its Wall&Water concept. In addition to the main stand will be the BerryAlloc show truck – a temporary home to the manufacturer's focussed flooring collections, especially for the show.

The show truck will offer KBB Birmingham visitors an opportunity to see the updated HPF, Ocean+, Chateau and DreamClick collections, with all four said to be suitable for kitchens, bathrooms and bedrooms. 

Speaking about the upcoming event, Scott Arundell, sales director at BerryAlloc's parent company, Beaulieu International Group, said: "We’re delighted to be coming together with IDS to exhibit at KBB. The show provides us a unique opportunity to connect with a new audience of industry professionals and to continue our growth in the UK".

He continued: "We aim to use the opportunity to show retailers and specifiers that BerryAlloc has a range of solutions for kitchen, bathroom and bedroom use. Innovations such as our water-resistant laminate Ocean+, and DreamClick, our rigid vinyl flooring that’s quiet and easy to install, will underline that BerryAlloc has a range of flooring unmatched in today’s market, backed by outstanding POS and support materials".

IDS and BerryAlloc will be exhibiting at stand C90 at KBB Birmingham 2022, which is taking place at the NEC Birmingham between 6th-9th March.

Tags: industry, news, berryalloc, kbb birmingham, scott arundell

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