Magnet names Morello its Kitchen Colour of the Year 2027

Kitchen specialist Magnet has named Morello, a deep cherry red, as its Kitchen Colour of the Year for 2027, becoming the first UK kitchen retailer to make its own annual colour prediction.

The company says the deep cherry red reflects Magnet’s vision for warmer, more expressive kitchen interiors. Combining plum, crimson and earthy brown undertones, Morello balances traditional elegance with modern boldness, offering designers a rich colour that works across both classic and contemporary schemes.

Morello is available across 6 of Magnet’s Paint-to-Order ranges: Bewdley, Soho, Ludlow, Wardley, Dunham and Reed. Spanning Shaker and modern styles, the selected ranges offer up to 27 curated colours, giving designers scope to build complementary palettes around the shade.

Laura Townsend, design manager at Magnet, said: “We sampled a lot of cherry burgundy-reds before landing on Morello. It had to be a true deep cherry to translate beautifully into a kitchen, not too bright and not too neutral. Being British at heart, we also wanted a shade that married traditional elegance with modern boldness.”

Magnet suggests that for kitchen designers, Morello offers options ranging from full colour-drenching to a statement island paired with lighter cabinetry. The company's styling recommendations include Chalk Blush and light pinks for a gentler contrast, green for a more expressive pairing, and warm brass handles and taps to bring out the red’s richness.