Faye Froy, brand expert at Bathroom Brands Group, explains how unusual finishes are having a moment in the bathroom, and reveals which particular colours are proving most popular with the group's customers.
"The bathroom has recently become an unexpected attraction for restaurants, hotels, and bars. Fuelled heavily by social media, it seems that guests now select where they eat, drink, and sleep, based on a bathroom or washroom’s ability to ‘wow’. This new bathroom obsession has caused hoteliers and restaurateurs to pay more attention to bathroom design, transforming what was once considered a functional, sterile room, into a space that exudes style.
"Trends are a key component of bathroom design and one of the biggest bathroom trends of 2022 is colour. This may alarm those designers who want a clean, minimalist aesthetic. However, what’s great about this popular trend is that subtle injections of colour count. For example, opting for a more colourful brassware finish will bring colour into a bathroom without sacrificing the space to an entire shade.
"We believe that Bathroom Brands Group boasts the most extensive range of brassware finishes in the industry. More impressively, finishes remain consistent across all products and collections – so a Matt Black mixer will perfectly match any other product available in that same finish, whether it be a shower valve, towel warmer, waste, or even toilet flush plate. This feature allows for complete design consistency – a key element of hotel design.
"Matt Black is one of the Group’s best performing finishes. Dark and luxurious, black is a timeless colour that never goes out of style. When given a matt finish, black brassware provides a sleek and sophisticated edge that complements a contemporary bathroom setting. Being neutral, black matches just about any colour scheme and sits comfortably alongside timber, metallics, and natural stone.
"Crosswater’s renowned MPRO collection makes a bold statement in Matt Black. The established choice for luxury bathroom design, MPRO delivers the very best in brassware engineering. Stylish and versatile, MPRO offers a complete collection of luxury brassware for the basin, bath, and shower, alongside coordinating accessories.
"Following closely behind Matt Black in popularity is Brushed Brass. The warm hue provides an excellent way of adding a design statement to a space without overdoing it. Providing a softer alternative to gold and brass, brushed brass is celebrated for its ability to age gracefully while retaining its functionality. Furthermore, the finish compliments many different styles of décor, from industrial and mid-century, to modern and eclectic.
"Britton’s Greenwich collection offers an ultra-stylish selection of brassware available in Brushed Brass. The edit includes a mono basin mixer, tall basin mixer, and bath shower mixer, that each boast super slim profiles and impressive quality.
"Gold has fast become a notable design trend, with Pinterest recently revealing a 96% global increase in ‘gold accents’ ideas being saved in the past year. What was once considered outdated has transformed into the bathroom colour of choice, as modelled in celebrity homes across the world. Designers are gravitating towards warmer tones in paints, wood stains, and upholstery, and opulent gold finishing touches best compliment these colour palettes.
"Burlington recently joined the gold rush, with the introduction of Gold Washstands. Matching perfectly with the traditional brand’s existing range of gold brassware and accessories, the elegant new washstands are available in Burlington’s popular Classic, Edwardian, Victorian, and Contemporary collections."