Thomas Crapper has announced its rebrand, as well as the imminent overhaul of its website.
The heritage bathroom company, which is over 150 years old, has been "devoted" to high-quality products for decades, and is renowned for toilets, basins, baths, tiles and more.
New for 2022 is its 70-page "inspiration" brochure and accompanying 48-page product guide for retailers, designers, architects and installers.
The brochure is filled with beautifully shot images that showcase both roomset and close-up products. The product guide, meanwhile, offers more detail, including dimensions, prices and model options.
The announcement comes just a few weeks after Thomas Crapper Day. The 2022 edition of the event marked 112 years since the brand's eponymous founder passed away.
Speaking about the rebrand, Paul Dwyer, managing director, commented: "As the antithesis to today’s throwaway society, we at Thomas Crapper strive to do things differently, creating products that are made responsibly, with a low carbon footprint using suppliers close to our home in Yorkshire. Our meticulous attention to detail leads us to create only the very finest products, which are displayed in our new brochures. A revamped website is coming soon!"
