April marks the launch of PJH’s Spring/Summer collection of bathroom products from its Bathrooms to Love brand. Not just the latest new product releases, the launch also comprises a new package of ‘tech’ customer support to help retailers maximise bathroom sales and enhance the consumer’s experience of the Bathrooms to Love brand.
This latest collection also sees a new gold theme to its Bathrooms to Love branding and logo, in celebration of PJH turning 50 later this summer.
Showcased in a consumer brochure, new product ranges are illustrated with aspirational lifestyle photography and supported with practical product information and design ideas. Available from stock and on a next-day delivery service, the enclosure, showering, bath, brassware, washbowl and heating bathroom categories welcome a number of new on-trend ranges, spanning the ‘good, better, best’ pricing points to appeal to a wider audience.
RefleXion, PJH’s own brand of shower enclosures, continues to evolve and the collection includes a number of high specification models including new Iconix Wetroom screens with a brushed brass profile, and Classix Sliding Door and Quadrant Enclosures with a new Matt Black profile. Similarly, the Bath Screen collection, also welcomes new matt black, framed and panelled glass screens.
To complement the updated line up of glass screens, new showering and brassware products such as upgraded shower valves, featuring higher spec cartridges and additions to the Italian-designed range of ‘Vema’ mixer taps, join the portfolio.
With Matt Black finishes continuing to sell well, and to co-ordinate with the enclosures, a new choice of Matt Black ladder radiators joins Bathrooms to Love (in addition to current Anthracite and Chrome), including matching Matt Black valves to complete the look.
On the sanitaryware front, due to the rising demand for design-led vessel basins, this category too welcomes some new bowls in a range of shapes, sizes and coloured finishes. And new ceramics feature in the Sandro VC range.
Technological advancements also feature in PJH’s latest launch bringing some new selling features into the whole customer experience. Virtual reality headsets offer an enhanced VR showroom experience, and new QR codes give access to more product content, offering Augmented Reality (AR).
All new Bathrooms to Love products are now listed on PJH’s e-commerce platform, the Partners Portal and available to order immediately, as well as all marketing materials, downloads and a link to the virtual showroom.