The newly created position of digital marketing manager at IDS will be filled by Rob McKechnie, with a view to strengthening the brand's marketing team.
McKechnie will be responsible for overseeing IDS’s corporate site as well as its decorative surfacing brands spanning work surfaces, solid surfacing, flooring, and wall and ceiling panels, while also developing strategies towards the company’s digital functions, from e-commerce to email campaigns. He brings to the role a wealth of expertise specialising in creative digital marketing and social media.
“I am pleased to join the IDS marketing team and to have the opportunity to further strengthen the company’s digital portfolio,” McKechnie said. “My aim is to create a more customer-centric experience across the business, while continuing to build on and improve our customer communications. Enhancing brand awareness across our social media platforms will be another key priority.”