Utopia’s tile offering has been significantly extended with the addition of 14 new design families offering a total of 53 new tiles. The company says it has long recognised the importance of selling a complete look through its imagery and showroom displays, with tiles playing a key role.
Realistic natural effects continue to form a significant part of the overall tile collection, with effects such as the Sherwood wood-effect porcelain wall and floor tiles and new textured stone effects like Pentire Strands, Barras Calico wall tiles and the Constantine Sands trio of complementary tiles. Adding visual drama are the striking Gotham wall and floor tiles comprising five stunning geometric patterns and three complementary plain tiles. Also popular are the thin rectangular wall tiles which can be arranged horizontally, vertically or artistically in a tessellated pattern, and Utopia has added a variety of ranges, colours and a choice of matt or gloss finish. Complementing these are the Harlyn wall tiles, which offer a dedicated chevron effect.
Helen Clark, head of marketing at Utopia, said: “With these exciting latest additions, our tile collection offers an immense variety of colours, textures and sizes, including large format options. We hope our vibrant imagery together with our online Visualise design tool, which allows all of our wall and floor tiles to be viewed in any potential layout, will encourage consumers to be creative with complete confidence when it comes to tile choice.”
Utopia further supports its newly extended tile collection with a free sampling service for the end consumer.
Pictured are the new Harlyn Matt White wall tiles and Gotham Empire floor tiles.