Home appliance brand Siemens is set to open its first UK showroom in Wigmore Street – the heart of London's 'kitchen alley'. Designed with both consumers and trade partners in mind, and described by the brand as a 'fully experiential showroom', the 350sq ft space will showcase the full range of Siemens' connected appliances and highlight all of its latest technological innovations.
Each visitor will be able to enjoy a tailored experience and see the fully working appliances in action. A highlight will be the Virtual Reality Lounge which will offer an immersive experience and enable consumers to visualise their appliances in a kitchen environment to aid them in the purchasing process. Work is currently being carried out at the premises, with the first appointments being taken from the autumn.
Gaelle Thibaud, Siemens marketing manager, said: "We're excited to announce our first showroom in the UK. We have enjoyed great success with our customer showroom in Dublin by offering live demonstrations and expert product advice, and we're looking forward to replicating that in an environment dedicated to the Siemens brand.
"This investment gives Siemens a physical presence in our capital and demonstrates our commitment to the UK kitchen industry. Offering customers an opportunity to see and use the appliances before purchasing will be more important than ever in the coming years and so we believe our new showroom will be a valuable resource for consumers and trade partners."
Tel: 0344 892 8999