Grohe has unveiled a new water-recycling shower concept, expanding the brand's range of bathroom and kitchen products that promote efficient water use and make sustainable choices easier, demonstrating how a new generation of sanitary solutions can drastically cut water use. The bathroom accounts for over two thirds of daily water use, and in addition, water is the second biggest source of energy use in the home. Improved water efficiency cuts fossil fuel use, energy bills, and carbon emissions.
Grohe’s new circular solution cleanses, reheats, and reuses water in order to use only a quarter of the water and a third of the energy typically required by traditional showers, resulting into a cost-saving of up to 65% a year for a four-person household and up to 70% less CO2 emissions. This new technology has been designed to create the shower experience desired, but by using as little fresh water as possible.
Jonas Brennwald, leader of Lixil EMENA, said: “The water stress challenge is one of the biggest issues of our time. And there's no alternative but to address it boldly – especially if water is core to your business. For our Grohe brand, combining ‘Pure Freude an Wasser’ with sustainability has always been integral to its DNA. We think the best way to help people save water, is by making products that they enjoy using and don’t compromise on comfort.”
He added: “Looking at our professional partners, we believe the construction industry will need to meet ever more stringent standards as regulators look to build water security and consumers demand sustainable solutions. We will continue to invest in innovation to help our partners stay ahead of these trends and create the sustainable homes of the future.”